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Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company. It was introduced in 1958 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin.〔(DietRite.com - Behind the Flavor ) Retrieved September 15, 2012.〕 Today it is owned by and distributed by Dr Pepper Snapple Group (known until 2008 as Cadbury Schweppes Americas Beverages), after the merger with Dr Pepper/Seven Up.〔(Dr Pepper/Snapple Group - Diet Rite ) Retrieved September 15, 2012.〕 Product containers, however, still bear the Dr Pepper/Seven Up markings. The early 1960s broadcast media advertising campaign featured a jingle with the lyrics: :Diet Rite Cola :Good for you and children too :Because it hasn't got :Any sugar at all ... new Diet Rite Cola! ==Reformulation== *By 1969, the Food and Drug Administration banned cyclamate, forcing the beverage to be reformulated with saccharin. *Diet Rite was reformulated in 1983 to eliminate sodium, making it the first sodium-free diet soda. *In 1987, after having used a blend of the two sweeteners, the saccharin was replaced entirely with NutraSweet brand aspartame and eliminating caffeine altogether. *In the 1990s, several fruit-flavored varieties of Diet Rite were introduced. *In 2000, the line was reformulated yet again, this time to replace aspartame with Splenda brand sucralose and Sunett brand Acesulfame potassium. It became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener. *In 2005, "Pure Zero" was added to the name, and a cherry cola flavor was introduced in 2006. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Diet Rite」の詳細全文を読む スポンサード リンク
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